Frequently Asked Questions

The Art Market Review is an editorial and analytical platform dedicated to the primary contemporary art market. We publish structural references, operational tools, and two editorial newsletters : a weekly market brief and a monthly analysis : for the practitioners who navigate this market every day : emerging and mid-career artists, studio managers, gallery teams, independent curators, and advisors.

The Workbook and Templates are built for practitioners working on the primary art market: artists looking to understand how galleries and collectors actually decide, gallery teams refining pricing and representation strategy, and advisors who need a structural reading of the market.

The free diagnostic is a short, automated reading of where a practice currently stands in the market: positioning, pricing coherence, and gallery readiness. The Workbook is the full framework behind that reading: ten parts and forty-three chapters of analysis, three diagnostics, a pricing calculator with four modes, two worksheets and two 2026 calendars. The diagnostic tells you where you stand; the Workbook sets out what to do about it.

Gallery commission rates, their structural logic, and the variables that determine them : territory, exclusivity, gallery tier, and sales volume : are covered in Part VI of the Strategic Workbook. Part VI also includes the contractual clauses through which commission structures are formalised, and the benchmarks drawn from primary market data.

The pricing architecture framework : including the structural formula, career-stage coefficients, consistency logic across sales channels, and the six-trigger revision gate : is in Part IV of the Strategic Workbook. Part IV addresses pricing as a market-signalling system, not simply as a calculation.

Part II covers how galleries operate as institutions: their economic models, the signals they read in a practice before entering into a representation relationship, and the selection criteria that are rarely made explicit to artists. Part III's diagnostic (A-01) applies this framework to the reader's own practice.

Representation agreements : their standard structure, the clauses that define exclusivity and commission, the terms of duration and termination, and the benchmarks for negotiation : are addressed in Part VI. The workbook includes a printable contract review tool designed for use at the negotiation stage.

The Introduction and Part I establish the structural distinction between primary and secondary markets : the economic logic of each, their respective actors, and the different mechanisms through which value is determined. Part I draws on data from Art Basel & UBS Art Market Report 2026.

Part V covers professional infrastructure in full: photography standards, website architecture, artist statement, CV structure, dossier composition, and inventory management. The professional templates (seven InDesign documents, €50) are the operational complement to Part V's framework.

The full process takes less than two minutes. From the Workbook, Templates or Bundle page, click the purchase button; the Lemon Squeezy checkout opens over the page; you enter your email address and payment details; and within a few seconds you receive a confirmation email with the link that opens your account. Your access is available immediately.

Payments are processed by Lemon Squeezy, our Merchant of Record. Accepted methods include all major credit and debit cards (Visa, Mastercard, American Express), Apple Pay, Google Pay, Link, and PayPal where available. Your card details are handled directly by Lemon Squeezy in a fully secure environment : they never pass through our servers.

Yes. An invoice is issued automatically by Lemon Squeezy at checkout and attached to your order confirmation email. You can also retrieve it at any time from the order link in that same email.

Yes. All transactions go through Lemon Squeezy, a PCI-DSS compliant payment processor acting as Merchant of Record. The connection is encrypted, and The Art Market Review never sees or stores your card information.

Access is immediate. As soon as your payment is confirmed, an account is opened for the address used at checkout and an email arrives with the link to open it. There is nothing to download and nothing to install: the Workbook, the diagnostics, the pricing calculator and the calendars are read in your browser, on any machine.

An account. The Strategic Workbook opens ten parts and forty-three chapters, each part with a guide on how to approach it, a summary and a comprehension check; the three diagnostics, each keeping its history and its action plan; the pricing calculator with its four modes, which keeps every calculation; the two 2026 calendars, 111 art fairs, verified one by one; and the two worksheets, which you tick off on screen and can print. The Templates Pack opens the seven professional documents in INDD, IDML and PDF, the Nominee fonts, and the usage guide; those are files, and they download from your account as often as you need. The Bundle opens both.

The email sent at purchase carries a link that opens your account and lets you set a password. From then on you sign in at app.theartmarketreview.com with the address used at checkout. If the email has not arrived within a few minutes, check the spam folder, then write to contact@theartmarketreview.com.

Nothing is lost. Your reading progress, your notes, your diagnostic results and your calculations are held in your account, not on your machine. Sign in again from any browser, and reset the password from the sign-in page if you no longer have it. If you no longer have access to the email address used at checkout, write to contact@theartmarketreview.com.

Your account opens on a dashboard that shows where your practice stands and what to do next. From there, the Workbook holds ten parts and forty-three chapters; Diagnostics holds the three instruments and their history; the Pricing Calculator holds its four modes and every calculation you have run; Calendars holds the 2026 art fairs and the prizes; Documents holds the worksheets; and Templates holds the seven professional documents to download. The newsletters and the glossary sit alongside them.

No. A free account holds the first-level diagnostic and your saved result, the newsletters and their archive, Part IV of the Workbook as a sample, and a trial of the pricing calculator. The Workbook opens the ten parts, the two deeper diagnostics, the four modes of the calculator, both calendars in full and the two worksheets. The Templates open the seven documents. The Bundle opens both.

The Workbook, the diagnostics, the calculator and the calendars are no longer files: they are read in your account, in any browser, and they keep what you do with them. The templates remain files, because they are InDesign documents you edit on your machine: they download from your account, as often as you need them. Chapters and worksheets can still be printed.

It is where you left it. Your reading progress, your notes, your to-do list, your diagnostic results and your pricing calculations are held in your account, not on your machine, and they are there whatever browser you sign in from.

The reading works on a phone. The pricing calculator and the diagnostics ask for a larger screen: they involve multi-step forms and data tables that a phone compresses to the point of being hard to read. A laptop or a tablet is the right instrument for those.

Ten parts and forty-three chapters covering the primary art market: market landscape, institutions, positioning, pricing, professional infrastructure, gallery strategy, visibility, art fairs, and outlook to 2030. With them come the three diagnostics, the pricing calculator with four modes, the two 2026 calendars, 111 international art fairs verified one by one, and the prizes, grants and fellowships, and the two worksheets. Everything is read in a personal account, which keeps your progress, your notes and your results.

Seven complete professional documents built on European gallery standards: Artist Bio, Artist Dossier, Available Works, Bio + Available Works, Press Release, Price List, and Single Work Page. Each is provided in INDD, IDML, and PDF formats, with a complete HTML usage guide for templates and InDesign.

Yes. The Templates are professional layout files designed to be edited in Adobe InDesign (INDD and IDML formats). The PDF versions are provided as previews and printable references but cannot be edited.

It answers the question an artist arrives with: a gallery wants to show the work, and nobody knows what to quote. It starts from the price list that already exists, measures the structure underneath it, names the works sitting off that structure, and produces the base every later step prices from. Four modes, in sequence: audit the existing prices, revise them, price a new work on the corrected base, then price a whole exhibition across mediums. It reads differently depending on who sets your prices: you, your gallery, or a gallery that asks you for them.

The trial runs the full price audit on your own list, once: the same measurement, the same inconsistencies named, the same median price. The Workbook carries that base forward into the three other modes, rebuilding your existing list, pricing each new work and pricing a whole exhibition, keeps every calculation so you can reopen it, and sets out the reasoning the calculator applies.

Yes. The calculator includes seven medium types: editions in four run sizes (30+, 10–20, 6–10, 3–5), unique works on paper, unique canvas or panel, and unique sculpture. Each has its own coefficient derived from market convention and collector psychology.

A 14-question diagnostic that assesses whether your existing prices are structurally sound without recalculating them. It evaluates four areas: pricing foundation, internal architecture, market signals, and operational discipline. The output identifies specific gaps with chapter references and prioritised corrective actions.

It runs in any browser, but it asks for a screen of a reasonable size. The interface involves multi-step forms, data tables and detailed formula breakdowns, which a phone screen compresses to the point of being hard to read. A laptop or a tablet is the right instrument for it.

Yes. One payment covers the 2026 edition and every update published through 2027: the corrections, the additions and the two calendars once they are reset for the year. Your account holds the current version at no further cost.

An account is personal, and licensed for the use of the person who bought it. Reproduction, redistribution, resale, public sharing and use in the training of artificial intelligence systems are prohibited. The templates may be customised and used freely for your own gallery submissions, dossiers and professional documents.

Access to the content is opened immediately, at your express request, which means the right of withdrawal does not apply once the account is open, in accordance with article L.221-28 13° of the French Consumer Code. You accept this at checkout. If you hit a technical problem with your account, write to contact@theartmarketreview.com and it will be resolved.

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