Weekly market brief & monthly analysis of the primary art market — Subscribe → Weekly brief + monthly →

Weekly Brief + Monthly Analysis

Subscribe to The Art Market Review

A weekly market brief and a monthly analysis of the primary art market — one subscription, no promotional content.

Weekly brief + monthly analysis. Unsubscribe at any time.

Part IV — Interactive Instrument

Pricing Calculator

A structural analysis instrument built on the pricing architecture framework from Part IV of The Art Market Review. Four operational modes: pricing a new work, revising existing prices, pricing a full exhibition, and auditing price coherence.

Included in the Workbook →

Get the Workbook → Get the Bundle →
Structure Four operational modes in a single instrument. Price a new work using the structural formula with full breakdown. Assess whether a price revision is justified against six legitimate triggers. Build a coherent exhibition price list across multiple works, formats, and mediums with ladder analysis. Audit existing price coherence through a 14-question diagnostic covering foundation, architecture, market signals, and discipline.
Format Interactive HTML file for desktop — works offline in any browser, no installation or account required. Included in the workbook ZIP file upon purchase alongside the PDF, HTML chapters, and all other instruments.

Four Operational Modes

One instrument,
four structural analyses.

01
Price a new work
Apply the structural formula to a work with no prior documented price. Select medium, career stage, enter dimensions. Full formula breakdown with commission split.
02
Revise existing prices
Assess whether an increase is structurally justified. The calculator evaluates six legitimate triggers from Chapter 21 and determines a defensible revision range.
03
Price a full exhibition
Build a coherent price list across multiple works, formats, and mediums. Price ladder visualisation, gap analysis, and commission viability for every piece.
04
Audit price coherence
A 14-question diagnostic that evaluates your existing pricing architecture without recalculating. Peer benchmarking, cross-channel consistency, ladder logic, market signals.
Included in The Strategic Workbook — 2026 Edition

The Pricing Calculator is one of three interactive diagnostics in the 250-page workbook.

Nine analytical parts covering positioning, pricing, gallery strategy, visibility, and professional infrastructure. Three interactive diagnostics. Two 2026 calendars. Immediate download.

Learn more about the Workbook →
Get the Bundle — Workbook + Templates €175 — Best value Workbook only →   €150