Frequently Asked Questions

The Art Market Review is an editorial and analytical platform dedicated to the primary contemporary art market. We publish structural references, operational tools, and two editorial newsletters — a weekly market brief and a monthly analysis — for the practitioners who navigate this market every day — emerging and mid-career artists, studio managers, gallery teams, independent curators, and advisors.

The Workbook and Templates are built for practitioners working on the primary art market: artists looking to understand how galleries and collectors actually decide, gallery teams refining pricing and representation strategy, and advisors who need a structural reading of the market.

The free diagnostic is a short, automated reading of where a practice currently stands in the market — positioning, pricing coherence, and gallery readiness. The Workbook is the full framework behind that reading: 250 pages of analysis, three interactive diagnostics, three printable action plans, and two operational calendars to act on it.

Gallery commission rates, their structural logic, and the variables that determine them — territory, exclusivity, gallery tier, and sales volume — are covered in Part VI of the Strategic Workbook. Part VI also includes the contractual clauses through which commission structures are formalised, and the benchmarks drawn from primary market data.

The pricing architecture framework — including the structural formula, career-stage coefficients, consistency logic across sales channels, and the six-trigger revision gate — is in Part IV of the Strategic Workbook. Part IV addresses pricing as a market-signalling system, not simply as a calculation.

Part II covers how galleries operate as institutions: their economic models, the signals they read in a practice before entering into a representation relationship, and the selection criteria that are rarely made explicit to artists. Part III's diagnostic (A-01) applies this framework to the reader's own practice.

Representation agreements — their standard structure, the clauses that define exclusivity and commission, the terms of duration and termination, and the benchmarks for negotiation — are addressed in Part VI. The workbook includes a printable contract review tool designed for use at the negotiation stage.

The Introduction and Part I establish the structural distinction between primary and secondary markets — the economic logic of each, their respective actors, and the different mechanisms through which value is determined. Part I draws on data from Art Basel & UBS Art Market Report 2026.

Part V covers professional infrastructure in full: photography standards, website architecture, artist statement, CV structure, dossier composition, and inventory management. The professional templates (seven InDesign documents, €50) are the operational complement to Part V's framework.

The full process takes less than two minutes:

1. From the Workbook, Templates, or Bundle page, click the order button.
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5. Within a few seconds, you receive a confirmation email containing a secure download link.

Payments are processed by Lemon Squeezy, our Merchant of Record. Accepted methods include all major credit and debit cards (Visa, Mastercard, American Express), Apple Pay, Google Pay, Link, and PayPal where available. Your card details are handled directly by Lemon Squeezy in a fully secure environment — they never pass through our servers.

Yes. An invoice is issued automatically by Lemon Squeezy at checkout and attached to your order confirmation email. You can also retrieve it at any time from the order link in that same email.

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All products are delivered digitally and immediately. As soon as your payment is confirmed, an email is sent to the address used at checkout containing a secure download link. There is no physical shipping.

Each order is delivered as a single ZIP file. You download it once, unzip it on your computer, and you have permanent access to everything included in your purchase.

The Strategic Workbook — the ZIP contains organised subfolders: the workbook in printable PDF and HTML format, the three interactive HTML diagnostics (Self-Positioning, Pricing Calculator, Gallery Strategy), the three printable PDF action plans, the two interactive 2026 calendars, and a complete HTML usage guide explaining how to navigate every part and instrument.

The Templates Pack — the ZIP contains the seven InDesign documents in INDD, IDML, and PDF formats, organised by type, plus an HTML usage guide explaining how to open, customise, and export each template.

The Bundle — a single ZIP containing both the Workbook and the Templates with all of the above.

On Mac, double-click the ZIP file in Finder — it will unzip automatically into a folder of the same name. On Windows, right-click the file and choose “Extract All”. Once unzipped, every file is independent and can be opened directly: PDFs in any reader, HTML files in any modern browser (Chrome, Safari, Firefox, Edge), and InDesign files in Adobe InDesign.

Your order confirmation email always contains the link to your download. If you can no longer find the email or encounter any technical issue, write to contact@theartmarketreview.com with the email address used at checkout — we will resend the link directly.

A 250-page structural reference covering the primary art market, divided into ten analytical parts (Introduction and Parts I through IX). Delivered in printable PDF and HTML formats. It includes three interactive HTML diagnostics (A-01 Self-Positioning, A-02 Pricing Calculator, A-03 Gallery Strategy), three printable PDF action plans (gallery submission, representation negotiation, situation audit), two interactive 2026 calendars of international fairs and prizes, and a comprehensive usage guide.

Seven complete professional documents built on European gallery standards: Artist Bio, Artist Dossier, Available Works, Bio + Available Works, Press Release, Price List, and Single Work Page. Each is provided in INDD, IDML, and PDF formats, with a complete HTML usage guide for templates and InDesign.

Yes. The Templates are professional layout files designed to be edited in Adobe InDesign (INDD and IDML formats). The PDF versions are provided as previews and printable references but cannot be edited.

It applies the structural pricing formula from Part IV of The Art Market Review to your specific situation. You select your medium, career stage, and enter dimensions. The calculator produces a price with a full formula breakdown, net split after gallery commission, and strategic validation notes. Four modes: pricing a new work, revising existing prices, pricing a full exhibition, and auditing price coherence.

The calculator is included in the Workbook as an interactive HTML file. While it functions independently, reading Part IV first is strongly recommended — it explains why the formula is structured as it is, what each coefficient represents, and how to interpret the result.

Yes. The calculator includes seven medium types: editions in four run sizes (30+, 10–20, 6–10, 3–5), unique works on paper, unique canvas or panel, and unique sculpture. Each has its own coefficient derived from market convention and collector psychology.

A 14-question diagnostic that assesses whether your existing prices are structurally sound without recalculating them. It evaluates four areas: pricing foundation, internal architecture, market signals, and operational discipline. The output identifies specific gaps with chapter references and prioritised corrective actions.

No — desktop only. The interface involves multi-step forms, data tables, and detailed formula breakdowns that require a full-size screen. Open the HTML file in any desktop browser — no installation, no account, no internet connection required after download.

Your purchase grants permanent access to the current edition. Future editions are not included and must be acquired separately if you wish to obtain them.

Files are licensed for personal and professional use by the individual purchaser. Reproduction, redistribution, resale, public sharing, and use in the training of artificial intelligence systems are strictly prohibited. Templates may be customised and used for your own gallery submissions, dossiers, and professional documents.

The Art Market Review products are digital files made available for immediate download. In accordance with Article L. 221-28 13° of the French Consumer Code, by completing the purchase you expressly waive your right of withdrawal once delivery has begun, and no refund can be issued thereafter.

If you encounter a technical issue with your file or download, please contact us — we will resolve it directly.

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